Media Press Release | riversideca.gov (2024)

FAQs

How do you submit a press release to the media? ›

Keep the press release brief (try to keep it to one page) and to the point. Point readers to a phone number or website that they can go to for additional information. Clearly present the facts and leave out any editorializing. Stay away from acronyms and jargon.

While media alerts are kept brief, a press release should be more elaborate and informative. Your press release should be written in a style and tone that matches your target audience. Hence, you must know and understand your target audience well before crafting and sending out your press release.

A press release is an official written communication or statement from an organization or company announcing or publicizing news, events, or other noteworthy information.

PR.com: Best for Industry-targeted Press Releases

It offers free distribution to search engines, PR.com, some news sites, and RSS feeds. You can send multiple press releases for free.

Traditionally, press releases are sent to assignment editors, senior journalists and beat reporters. With the explosion of new media platforms, also targeting bloggers, podcast hosts and social media influencers boosts your potential exposure. The right person is someone who specializes in your subject.

While the prospect of writing press releases may seem daunting, with the right approach, a bit of practice, and press release templates, anyone can write a press release that garners attention and yields positive results.

The average costs of professional press release writing can vary from $150 to $1,000 per piece for freelancers.

The goal is to generate media interest and ensure that reporters and journalists know when and where to be for live coverage, without going into too much detail about the event itself.

But if there's a story, a pitch is always better (because press releases are not the place to tell your story). They work great in tandem. For example, pitch the reporter first, and then if more information is needed, you can follow up with the press release.

How to write a government press release? ›

Your media release MUST include the standard five W's: who, what, where, when, and why. For good measure, you should also cover the how here as well. This is media release writing 101! It's important to get the key details in the first few lines of your story so the journalist can understand its newsworthiness quickly.

Look on the media outlet's website for an email address.

Find the organization's website and search for an “About Us” or “Contact” tab. Most news organizations publish an email or phone number for tips on stories. Use this email or phone number to contact the press and tell them about your story.

If you are sending an announcement that you hope the recipient will share online, don't send a PDF. PDFs are a pain to share on social media. Send the text in an email and attach a Word document for easy cutting and pasting.

What is The Hollywood Reporter”'s press contact? The Hollywood Reporter's press contact is thrnews@thr.com.